Louis Yu is an ecommerce manager and former startup founder with 11 years’ experience driving online revenue growth across Hong Kong and global markets. He specializes in P&L ownership, marketplace and platform optimization, and performance marketing—leveraging SEO/SEM, paid media, affiliate and app growth to boost conversions and ROAS. Louis has led cross-functional teams to execute site redesigns and UX improvements that delivered rapid sales uplifts (including a 60% sales increase in six months at OTLMALL) and scaled customer acquisition programs. Comfortable balancing strategic planning with hands-on campaign management, he routinely turns market insights and competitor analysis into measurable growth initiatives. Based in Hong Kong, he combines marketing chops with people leadership and a founder’s pragmatism to expand teams and enter new markets.
11 years of coding experience
2 years of employment as a software developer
Bachelor's degree, Human Resources Management, Bachelor's degree, Human Resources Management at Hong Kong Baptist University
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