Louise Holloway is a seasoned graphic designer based in Wellington with 14 years of experience crafting compelling visual communications across government, education and commercial clients. She currently designs for Waka Kotahi NZ Transport Agency while running Louise Beryl Design, where she turns concept-driven work into prints, zines and market-ready products. Trained with Honours in Visual Communication Design from Massey University, she blends strong typographic and layout skills with storytelling, infographics and illustration for both digital and print. Louise stays hands-on in the creative community—volunteering, running meet-ups and using her Instagram series to educate on sustainable living—showing a consistent knack for audience engagement and social impact. Her attention to detail and time-management are matched by a curiosity for technical workflows, reflected in freelance and in-house roles that required data-led reporting and complex document production. Practical, adaptable and entrepreneurial, she pairs polished design craft with product-minded thinking that helps organisations communicate clearly and memorably.
14 years of coding experience
1 year of employment as a software developer
Bachelor of Design, Visual Communication Design, Honours (Second Class (Division I)), Bachelor of Design, Visual Communication Design, Honours (Second Class (Division I)) at Massey University
Certificate in Business Writing, Certificate in Business Writing at ContentED
Katikati College
Introduction to Project Management, Project Management, Introduction to Project Management, Project Management at University of Adelaide
Online course in Data Visualisation, Data visualisation, 94%, Online course in Data Visualisation, Data visualisation, 94% at University of Illinois Urbana-Champaign
Contributions:16 releases, 1 review, 133 commits in 7 years 6 months
Contributions summary:Louise primarily contributed to the Sculpin static site generator by implementing and enhancing core functionalities. Their work includes modifying the filesystem data source to include dot files in output generation, creating a command to help users generate new content types and adding pagination and taxonomy features to the content types. They also fixed line length issues, corrected capitalization and enhanced the generation of files by adding the ability to specify an output directory.
Repo for OpenCFP project, a PHP-based conference talk submission system
Role in this project:
Back-end Developer
Contributions:8 commits, 1 PR, 2 comments in 2 months
Contributions summary:Louise primarily worked on back-end code, focusing on improvements and fixes within the OpenCFP project. Their commits demonstrate modifications to application services, database integration, and the implementation of API gateways. They also addressed testing-related issues and refined various providers and controller classes.
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