Summary
Lucas Jensen is an SEO leader with eight years of experience turning complex enterprise portfolios into high‑performing discovery engines, currently running global search programs and AEO/GEO strategy. At BNY he led a 90‑day consolidation of tens of thousands of legacy pages into a single domain, lifted indexation from ~50% to 95%+, and drove double‑digit gains in non‑branded traffic, conversions, and top‑SERP coverage. He blends technical SEO, content strategy, and analytics to tie organic performance directly to pipeline and revenue, and designed an AI/LLM optimization program that achieved widespread "answer engine" ownership and a 6.71% ChatGPT citation share in the U.S. Prior roles at Thermo King show a track record of rapid traffic and conversion growth through data‑driven UX and on‑page optimization. Based in Minneapolis, he pairs a BA in English with full‑stack web training, delivering both technical rigor and clear content governance across global teams.
8 years of coding experience
4 years of employment as a software developer
Full Stack Web Development Bootcamp Full Stack Web Development, Full Stack Web Development Bootcamp Full Stack Web Development at University of Minnesota College of Continuing & Professional Studies
Bachelor of Arts (BA) English Language and Literature General, Bachelor of Arts (BA) English Language and Literature General at Prifysgol Aberystwyth University
Norwegian, Sign languages, English