Principal at Institute for Advanced Architecture of Catalonia
Barcelona, Catalonia, Spain
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Summary
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Senior
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Top School
Lucas Peña is a Principal technologist and educator based in Barcelona with 11 years of experience blending cognitive science, interactive media design, and full‑stack engineering to craft human-centered, data-driven experiences. He has led innovation at Amazon’s Brand Innovation Lab—driving dramatic revenue growth and shaping new teams—while founding and scaling Futurity Studio to prototype AR concepts showcased at Milan and Dutch Design Week. Lucas teaches emergent design and extended intelligence at IAAC and IED, pairing academic rigor with hands-on product delivery from IoT civic sensing to consumer campaigns. His work uniquely marries trend-led research and proprietary data libraries with practical engineering—mentoring data scientists and shipping production systems across startups, EU research projects, and corporate innovation labs.
11 years of coding experience
9 years of employment as a software developer
Bachelor of Science (BS) Computer Science, Bachelor of Science (BS) Computer Science at Florida State University
Master’s Degree Interactive Application Design, Master’s Degree Interactive Application Design at Istituto Europeo di Design
Master of Science - MS Cognitive Science & interctive Media, Master of Science - MS Cognitive Science & interctive Media at Universitat Pompeu Fabra
High School Music Performance, High School Music Performance at Lake Brantley High School
Contributions:94 PRs, 186 pushes, 22 branches in 7 months
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