Lucas Terra
Partner at Building Something New
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolLucas Terra is a product and design leader with nine years of experience scaling consumer-facing financial products, best known for shaping Nubank’s global app and helping it reach 100M+ customers across Latin America. He led multidisciplinary teams across product, design, and data to shift the company from “product-out” to “customer-in,” launching high-impact features like Nu’s social World Cup experience and market-leading personal loans. As a founder and advisor, he now partners with early- and growth-stage startups to build human-centered products and tooling that speed time-to-market. His early work in accessibility and longevity initiatives—helping older adults adopt tech—reveals a consistent focus on widening access and designing for underserved users. Based in São Paulo, he blends industrial-design roots with pragmatic product strategy to deliver measurable business and social impact.
9 years of coding experience
9 years of employment as a software developer
Design, Design at USP - Universidade de São PauloProduct Design, Product Design at Central Saint Martins, University of The Arts LondonB.Sc Mechanical Engineering (incomplete), B.Sc Mechanical Engineering (incomplete) at Centro Universitário do Instituto Mauá de Tecnologia
English, Portuguese, French, Spanish, German
Github Skills (2)
react6
nextjs4
Programming languages (2)
Github contributions (4)
heylucasterra/heylucasterra.github.io
Mar 2020 - Jul 2022
Personal website
Contributions:21 commits, 10 PRs, 385 pushes in 2 years 4 months
reactnextjs
heylucasterra/unpack
May 2021 - May 2021
Contributions:2 PRs, 16 pushes, 4 branches in 14 days
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