Lucia De La Granda
Senior Experience Engineer And Squad Lead at Merkle España
Gijón, Asturias, Spain
Summary
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Senior🎓
Top SchoolLucía De La Granda is a Senior Experience Engineer and Squad Lead with eight years in software and nearly six focused on web development and CRO-driven optimization. Based in Gijón, Spain, she leads a seven-person team at Merkle España, managing large-scale email marketing and A/B testing programs for over 15 international brands and delivering 70+ use cases. She blends front-end technologies (HTML5/CSS3/JavaScript) and platforms like Bloomreach with optimization tools such as VWO to drive measurable conversion improvements and ensure technical feasibility as a project architect. Known for quick learning and proactivity, she pairs hands-on development with stakeholder-facing client visits that have sustained multi-year project retention. Her background in computer software engineering and a master’s in UX design underpin a pragmatic, user-centered approach to platform optimization. Colleagues note her enthusiasm for group dynamics and team atmosphere as a deliberate leadership tactic to boost productivity and creativity.
8 years of coding experience
5 years of employment as a software developer
Engineering degree, Computer Software Engineering, Engineering degree, Computer Software Engineering at University of OviedoUOC (Universitat Oberta de Catalunya)
Spanish, English
Stackoverflow
1reputation
0reached
0answers
0questions
Github contributions (5)
luciadelagranda/InciManager_e1b
Mar 2018 - Mar 2018
Contributions:11 PRs, 30 pushes in 4 days
luciadelagranda/IA
Feb 2018 - Feb 2018
Contributions:3 commits in 1 day
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