Lucía Palencia is an Area Marketing Manager based in Chicago with nine years of hands-on experience driving campaign and content strategy, performance tracking, and tactical project execution. A Michigan State Eli Broad graduate with a marketing major and international business minor, she blends strategic digital marketing and analytics with strong relationship-building skills to meet business goals. Having progressed from internships to specialist and senior associate roles before leading regional marketing at Minitab, she brings practical expertise in turning performance insights into actionable campaigns. Comfortable working across remote and in-office environments, she also has a knack for employer branding and tailoring content to audience needs—an attention to audience voice that stems from early international and cross-cultural work.
9 years of coding experience
2 years of employment as a software developer
Bachelor's degree Marketing, Bachelor's degree Marketing at Michigan State University - Eli Broad College of Business
This is the repository for my final work grade: a desktop application for school teachers. Take a look! (all documentation is written in Spanish)
Contributions:2 PRs, 25 pushes, 6 branches in 2 years 1 month
desktop-applicationlookcssjavascriptgrade
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Lucía Palencia - Area Marketing Manager at Minitab