Lucía Sánchez
Brand Strategist
Castile-La Mancha, Spain
Summary
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Senior🎓
Top SchoolLucía Sánchez is a seasoned brand strategist with 10 years' experience designing data-informed digital narratives and leading social teams across Europe and Latin America. Currently shaping global voice and content execution at EC English, she blends influencer strategy, TikTok growth tactics, and cross-channel storytelling to drive visibility and meaningful engagement. Her background in journalism and teaching TikTok/Reels strategy gives her a rare mix of editorial rigor and platform-savvy creativity. Trained in viral marketing at UPenn and experienced negotiating influencer contracts and ad campaigns, she consistently turns insights into scalable content systems. Based in Castile-La Mancha, she pairs a regional perspective with global campaign experience and an appetite for testing new formats that genuinely connect audiences to brands.
10 years of coding experience
4 years of employment as a software developer
Master's degree, Electronic business administration (Meba), Master's degree, Electronic business administration (Meba) at Universidad de ZaragozaAdvanced Course in Influencer Marketing & Social Media, Marketing, Advanced Course in Influencer Marketing & Social Media, Marketing at IAB Spain FormaciónComunicação, Comunicação at University of LisbonViral Markerting and How to Craft Contagious Content, Viral Markerting and How to Craft Contagious Content at University of Pennsylvania
English, Portuguese, SpanishGithub contributions (5)
luciamouriz/portfolio
Sep 2022 - Sep 2022
Contributions:38 commits, 38 pushes, 1 branch in 17 days
luciamouriz/conmetas
Feb 2023 - Mar 2023
Contributions:30 commits, 63 pushes, 1 branch in 1 month
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