Lucio Tolentino is a data science leader with 12+ years of experience turning complex data into revenue-driving decisions, currently directing Data Science at Goodway Group to maximize clients’ marketing ROI. He blends academic rigor—a PhD in computer science focused on epidemiological simulation and a Fulbright fellowship modeling disease diffusion—with hands-on ad-tech expertise, from programmatic stack optimization to large-scale network analysis of content diffusion. Lucio has led cross-functional teams to deploy production ML, deliver measurable media mix and AB-test wins (including an 11% CPM reduction and $300k+ monthly client savings), and built tools that surface brand growth insights from disparate data. Comfortable bridging research and product, he’s equally at home writing distributed simulation code as he is consulting on incrementality testing and performance forecasting. A detail that often surprises: his doctoral work on stopping disease diffusion now informs strategies to amplify idea diffusion across social networks.
12 years of coding experience
10 years of employment as a software developer
BA Mathematics and Computer Science, BA Mathematics and Computer Science at Cornell College
Doctor of Philosophy (PhD) Computer Science, Doctor of Philosophy (PhD) Computer Science at University of Iowa
Contributions:55 commits, 51 pushes, 7 issues in 10 months
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