Ludovic Maréchal is an experienced SEA and digital marketing manager based in Paris with 11 years in paid search, display and traffic acquisition, currently leading SEA at Pierre et Vacances. He combines hands-on campaign management with teaching experience—running SEA/SEO courses at MediaSchool and guest lecturing on communication strategy—bridging industry practice and education. He’s also a content creator, hosting the Ladjé Kow podcast, which reflects his skill in audience engagement beyond paid channels. A lifelong tinkerer, Ludovic contributes to open-source projects on GitHub as a French Android developer, notably adding Dark Souls 3 progression and item logic to the Archipelago multi-game randomizer. That blend of analytical paid-search expertise, developer curiosity, and teaching makes him adept at translating technical data into creative marketing strategies.
11 years of coding experience
Master Grande École en Marketing (BAC+5) spécialisation Marketing Digital Marketing, Master Grande École en Marketing (BAC+5) spécialisation Marketing Digital Marketing at éklore éducation
Classe Préparatoire aux Grandes Ecoles Economique et Commerciale option Technologique, Classe Préparatoire aux Grandes Ecoles Economique et Commerciale option Technologique at LGT FRANTZ FANON
Contributions:36 reviews, 6 commits, 7 PRs in 3 months
Contributions summary:Ludovic primarily contributed to adding and updating Dark Souls 3 (DS3) functionality to the Archipelago multi-game randomizer. This included implementing DS3-specific data structures for items and locations, defining rules and access logic for game progression, and creating features related to weapon upgrades. The user also made significant changes to the game's data by adding new items and locations, as well as refactoring existing code.
Contributions:3 releases, 3 reviews, 9 PRs in 10 months
gamerandomizergamedevgame-developmentarchipelago
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Ludovic Maréchal - SEA Manager at Pierre et Vacances France