Luis Alcaide
Tag Management Specialist at welovemalaga - Walking, Tapas and eBike Tours in Malaga
Barcelona, Catalonia, Spain
Summary
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SeniorLuis Alcaide is a Tag Management Specialist and digital analyst with 11 years’ experience designing robust data collection and measurement frameworks for enterprise brands, currently shaping tag strategy at Nestlé from Barcelona. He combines deep expertise in GA4, Google Tag Manager and the Google Marketing Platform with practical skills across BigQuery, Looker Studio, SQL, Python and front-end debugging, making him equally at home in data engineering and client-side implementation. Passionate about dataLayer design and consent-aware tracking, he focuses on improving data quality and observability to drive reliable insights for marketing and product teams. A pragmatic CRO and GTM enthusiast, he also brings hands-on e-commerce and UX optimization experience (Magento, Shopify, Hotjar) and a long-running personal interest in analytics tooling reflected in his GitHub bio.
11 years of coding experience
Spanish, English
Stackoverflow
1reputation
0reached
0answers
0questions
Github contributions (2)
cinefilo/gtm-macros-variables
Feb 2015 - Jun 2018
Contributions:10 commits, 10 pushes, 1 branch in 3 years 3 months
cinefilo/htaccess-stop-spam-referral
Apr 2015 - May 2015
Contributions:3 pushes, 1 branch in 20 days
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