Luis Eguiarte is a commercial leader and director with over 20 years of experience in automotive captive finance and eight years of hands-on software engineering background. He has driven go-to-market strategy, pricing and profitability across Mercedes-Benz and Daimler financial divisions in Mexico, leading successful launches and achieving >30% monthly penetration in key segments during a first year of operation. Adept at bridging commercial strategy and data-driven decision making, he has led PMO and pricing teams, built quoting tools and risk models, and managed corporate fleet operations. Now leading Automoviles y Camiones Rivera, he combines deep industry relationships with practical experience in product, analytics and operational execution. Based in Mexico City, he pairs executive leadership with a technical curiosity that makes him comfortable translating business needs into analytic and software solutions.
8 years of coding experience
4 years of employment as a software developer
Diploma of Education, Commercial Leadership Development, Diploma of Education, Commercial Leadership Development at Universidad del Valle de México
Diploma of Education, Commercial Strategy, Diploma of Education, Commercial Strategy at Instituto Tecnológico Autónomo de México
Contributions:1 push, 2 branches in 2 years 8 months
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Luis Eguiarte - Director at Automoviles y Camiones Rivera