Luís Medeiros is a product leader with 13+ years building mobile SDKs, ad tech and scalable platforms across Brazil and the U.S., currently shaping product at Incognia. He combines deep hands-on engineering roots—years as a mobile engineer and Android lead—with strategic product roles that launched Magalu Ads into Brazil’s third-largest retail media network. Comfortable leading cross-functional teams, Luís has driven product vision, roadmaps and discovery for startups and large teams, plus growth and people processes for engineering managers. He’s pragmatic about measurable outcomes (e.g., ad format CTR improvements) and experienced in turning R&D into lovable, revenue-generating features. Based in Pernambuco, he blends technical credibility with operational rigor and a track record of shipping high-volume SDKs and marketplace ad products.
13 years of coding experience
9 years of employment as a software developer
Bachelor’s Degree Computer Engineering, Bachelor’s Degree Computer Engineering at Universidade Federal de Pernambuco
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