Luis Quiñones is a design-first director leading digital design and footwear innovation with over a decade of experience bridging computational tools, advanced materials, and storytelling to create future-facing products and environments. Currently at Nike, he combines hands-on 3D concepting and procedural systems thinking with a history of building bespoke computational workflows at firms like Walt Disney Imagineering and Martin Bros. As founder of ComplicitMatter he intentionally blends generative algorithms and human judgment, shipping tools and processes that expand design authorship rather than replace it. He teaches design studios and mentors cross-disciplinary teams, translating complex constraints into emotionally resonant, manufacturable outcomes. Outside of design he brings a high-performance mindset shaped by Team USA athletics, Jiu-Jitsu black belt competition, endurance racing, and utility-focused software development practice.
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