Luis Sánchez
Scrum Máster at Compensar
Bogota, Colombia
Summary
👤
Senior🎓
Top SchoolLuis Sánchez is a seasoned marketing and digital communications professional with 10 years of experience, recently transitioning into Scrum Master roles while continuing to lead digital communications at Compensar in Bogotá. He combines a master's in Branding with practical expertise in marketing automation on Oracle Responsys and Salesforce Marketing Cloud, designing end-to-end journeys, A/B tests and data-driven campaigns across email, SMS and push channels. Known for turning behavioral insights and benchmarking into actionable content and channel strategies, he also brings hands-on production skills in HTML/CSS and campaign reporting with Google Analytics. Comfortable with cross-functional leadership, he blends process control and innovation to improve KPIs and team performance, and uniquely pairs brand strategy training from IE and UNIR with recent Scrum certifications to bridge marketing and agile delivery.
10 years of coding experience
Inglés Empresarial: el márketing y ventas, Marketing, Inglés Empresarial: el márketing y ventas, Marketing at Arizona State UniversityBrand Identity and strategy, Branding, Brand Identity and strategy, Branding at IE Business SchoolAutomatización para Marketers, Marketing/Marketing Management, General, Automatización para Marketers, Marketing/Marketing Management, General at PlatziMarketing Analytics, Marketing, Marketing Analytics, Marketing at University of Virginia Darden School of BusinessFoundations of strategic business analytics, International Marketing, Foundations of strategic business analytics, International Marketing at ESSEC Business SchoolBrand Management, Branding, Brand Management, Branding at London Business SchoolScrum Foundamentals, Metodología ágil, Scrum Foundamentals, Metodología ágil at ScrumStudyAdvanced content and Social Tactics to Optimize SEO, Marketing, Advanced content and Social Tactics to Optimize SEO, Marketing at University of California, DavisMáster, Branding, Máster, Branding at Universidad Internacional de La Rioja (UNIR)Scrum Máster, Metodología ágil, Scrum Máster, Metodología ágil at EUDGoogle Analytics Individual, Marketing, Google Analytics Individual, Marketing at Google pour les prosFormación Profesional de Grado Superior, Marketing, Formación Profesional de Grado Superior, Marketing at Universidad Santo Tomás de AquinoProgramming languages (2)
Github contributions (5)
lcdiazf/LaboratorioI
Feb 2016 - Mar 2019
Contributions:10 pushes, 1 branch in 3 years 1 month
lcdiazf/CoralineWebPage
Mar 2021 - Aug 2021
Contributions:13 pushes, 2 branches in 4 months
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