Senior Lead Für Digital Analytics Und Conversion-Optimierung at UNICEF Deutschland
Cologne, North Rhine-Westphalia, Germany
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Summary
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Lukas Grebe is a Senior Lead for Digital Analytics and Conversion Optimization based in Cologne with over a decade of experience building insights infrastructures and growth-focused analytics teams. He delivers a blend of in-house and agency expertise, having led analytics and BI at Chefkoch, driven web analytics and product optimization at Sparhandy and HRS, and now steers UNICEF Deutschland’s digital analytics and conversion efforts. Comfortable at the intersection of product, marketing and engineering, he designs tagging, KPI frameworks, experimentation and personalization pipelines that turn data into measurable user-centric improvements. As a long-time freelancer he pairs pragmatic tool development with strategic consulting, often working part-time to balance hands-on execution with mentorship and team-building. Notably, his background in computer science and early work on tracking technologies gives him a technical edge when implementing robust, scalable measurement systems.
10 years of coding experience
4 years of employment as a software developer
Specialized computer Scientist, Software Development, Specialized computer Scientist, Software Development at IHK - Chamber of Commerce and Industry Certification
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Lukas Grebe - Senior Lead Für Digital Analytics Und Conversion-Optimierung at UNICEF Deutschland