Summary
Lukas Rieder is a seasoned consumer goods executive with 17+ years of international leadership experience and two decades in FMCG, currently serving as General Manager and VP Sales & Marketing for Nu Skin in Central and Eastern Europe. He specializes in driving revenue growth, business transformation and lean process implementation across complex, cross-cultural markets, frequently engaging with C-level stakeholders to align strategy and operations. His background blends hands-on P&L responsibility, social commerce and e-commerce merchandising with a strong academic foundation in economics and an Executive MBA, underpinned by a belief in evidence-based management. Notably, his career includes repeated regional expansions and turnarounds within the same global enterprise, demonstrating an ability to scale market approaches while managing high-pressure, matrixed environments.
17 years of coding experience
6 years of employment as a software developer
Shanghai China Business Administration and Management General, Shanghai China Business Administration and Management General at Tongji University
Executive MBA Business Administration and Management, Executive MBA Business Administration and Management at Mannheim Business School
Bachelor's degree International Business, Bachelor's degree International Business at Euro-FH Europäische Fernhochschule Hamburg
CCI/IHK Media/ Trade/ Business, CCI/IHK Media/ Trade/ Business at Landesberufsschule Photo+Medien Kiel