Lukas Vermeer is a senior technology leader with 15 years of experience building and scaling large-scale experimentation and personalization programs. He led Booking.com’s experimentation function—growing the team from four to thirty—and later designed and operationalized enterprise-wide experimentation, governance and tooling at Vistaprint (Vista), increasing experiment velocity by an order of magnitude. Equally comfortable in engineering and product roles, he has moved between hands-on data science, platform building and cross-functional leadership to embed experimentation into everyday decision-making. He teaches statistics through storytelling and makes experimentation accessible to non-technical stakeholders, a practice recognized by Harvard Business Review. Lukas advises startups (including ABsmartly), consults broadly, and speaks internationally, blending academic rigor from an MSc in Computing Science with practical experience shipping production recommendation and experimentation systems. Based in Delft, he pairs deep technical expertise with a knack for translating metrics into business impact and healthier organizational collaboration.
15 years of coding experience
11 years of employment as a software developer
MSc Computing Science, MSc Computing Science at Utrecht University
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Lukas Vermeer - Senior Director Of Personalization