Summary
Luke Crook is a Principal Engineer with 17 years of experience designing and delivering complex consumer and enterprise systems across satellite broadcast and IP streaming TV. He has led architecture and product design for high-profile consumer devices like the DIRECTV DVR and built backend platforms for metadata ingestion, dynamic ad replacement, logging, and audience measurement. Equally comfortable as an individual contributor and manager, he’s driven cross-disciplinary teams to operationalize large-scale media workflows. Now based in California, he brings deep domain expertise from multiple roles at DIRECTV, AT&T, VUBIQUITY, NuORDER, and Influence Mobile. Notably, his career blends embedded consumer product engineering with scalable cloud-facing metadata and monetization systems—an uncommon combination that helps bridge device experience with backend analytics.
17 years of coding experience
11 years of employment as a software developer
Bachelor of Technology (B.Tech.) Management Information Systems General, Bachelor of Technology (B.Tech.) Management Information Systems General at Nelson Mandela University