Summary
Luke Frake is a senior product leader with 11 years of experience specializing in user growth, CRO and experimentation, currently leading User Growth within Spotify’s Freemium organisation. A former front-end developer and co-founder of a biometrics-driven CRO agency, he combines hands-on technical experience with deep expertise in UX research, multivariate testing and full-funnel optimisation for large eCommerce and subscription businesses. He’s owned end-to-end test execution, analytics tooling (GA/GTM) and major bi-annual upsell programmes, consistently turning behavioral insights into measurable revenue gains. A confident speaker and educator—TEDx, university lectures and specialist summits—he blends academic rigor in user research with pragmatic product delivery. Unusually, his background in biometrics-led studies means he often leverages physiological signals alongside interviews to uncover non-obvious user intent.
11 years of coding experience
13 years of employment as a software developer
National Diploma Engineering, National Diploma Engineering at Canterbury College
GCSE's 9 grades A* - C, GCSE's 9 grades A* - C at The Harvey Grammar School
English, css, html, javascript