Luke Haines is a front-end specialist with 10 years' experience building data-driven user experiences and optimisation at scale, currently driving A/B testing and CRO for one of the UK’s leading e-commerce brands. He combines strong React and JavaScript expertise with practical product ownership—having led a bespoke game engine and multiple web products—and a history of shipping CI/CD-backed releases in fast-moving ad-tech and agency environments. Luke is comfortable across the full front-end lifecycle from prototyping to production, and brings a designer’s sensibility from his graphic design background that helps bridge UX and engineering. Known for mentoring juniors and improving workflows, he also has hands-on experience adapting live events to digital products and validating features through rigorous experimentation.
10 years of coding experience
8 years of employment as a software developer
A-levels, GCSE's, A-levels, GCSE's at Reading Blue Coat School
Graphic Design, Graphic Design at De Montfort University
Foundation degree, Art and Design, Foundation degree, Art and Design at University of the Arts London
Contributions:43 commits, 8 pushes, 1 branch in 7 days
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Luke Haines - Front End CRO Developer at The White Company