Luke Harrison
Director Of Growth Marketing at The New York Times
New York, New York, United States
Summary
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Senior🎓
Top SchoolLuke Harrison is a growth and brand marketing leader with 11+ years of experience building e-commerce businesses across fashion, beauty, lifestyle and wellness. Known for blending creative brand-building with data-driven acquisition and retention strategies, he has led go-to-market programs, media planning, CRM/lifecycle initiatives and cross-channel testing that drove measurable CPA and LTV improvements. At Cariuma he solidified product-market fit, cut CPA by 15% in 2023, launched new marketplace distribution and internalized channel management to realize meaningful cost savings. Comfortable operating at both strategic and tactical levels, he designs monthly experimentation roadmaps and partners on UX tests to lift conversion. Colleagues describe him as a positive, personable leader who scales small specialist teams into high-performing internal functions.
11 years of coding experience
7 years of employment as a software developer
Postgraduate Diploma of Management Marketing/Marketing Management General, Postgraduate Diploma of Management Marketing/Marketing Management General at Macquarie Business SchoolDigital Marketing, Digital Marketing at General AssemblyUNSW SydneyGithub contributions (5)
dahlukeh/celeste_tas
Dec 2018 - Apr 2020
Contributions:51 commits, 1 PR, 46 pushes in 1 year 4 months
aioc/phais
Jul 2015 - Jul 2015
Contributions:21 pushes in 4 days
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