Summary
Luke Larsen is an Analytics Director based in Chicago with a decade of experience turning complex CPG and retail datasets into actionable revenue-driving strategies. He has a proven track record at Instacart and Fetch of building metrics, BI tools, and training programs that scaled insights across large teams and convinced clients to dramatically increase advertising spend. Comfortable bridging analytics, sales, and product, he designs KPI frameworks and promotional strategies that directly influence assortment, pricing, and marketing decisions. Known for automating processes and standardizing reporting, he brings an operator’s mindset from early-stage startups to enterprise engagements. Luke’s economics background and hands-on experience in demand planning give him a rare combination of quantitative rigor and commercial intuition.
10 years of coding experience
6 years of employment as a software developer
Bachelor of Arts (BA) Economics, Bachelor of Arts (BA) Economics at Seattle University