Summary
Luke Walker is an ecommerce product leader with nine years’ experience shaping digital acquisition, engagement and monetisation for O2/Telefonica and Virgin Media O2. He specialises in turning data into prioritised roadmaps and coordinating cross-functional teams—Engineering, UX, Merchandising and Analytics—to deliver measurable commercial uplift, including sustained double-digit growth in connections and over £200m in monetisation revenue. At Virgin Media O2 he now leads eCommerce strategy for o2.co.uk, balancing day-to-day optimisation with innovative change to the customer experience. He combines a First Class BA in Business with practical expertise in paid, affiliate and app channels, having driven 100k+ incremental orders via partnerships and grown app attribution by 40%. Fluent in Spanish and based in the Greater Leeds area, he brings a pragmatic, people-first approach and an eye for spotting high-impact opportunities others overlook.
9 years of coding experience
3 years of employment as a software developer
A Level, Business Studies, A Level, Business Studies at Greenhead College
Bachelor of Arts (BA), Business with Marketing Management, First Class Honours, Bachelor of Arts (BA), Business with Marketing Management, First Class Honours at Northumbria University
Spanish, English