Summary
Luke Xu is a market-entry and GTM leader with 8 years of experience building commercial motions from zero into scalable revenue engines across DACH, Europe and China. He has a track record of translating complex technical products into plain-business stories—scaling startups to €10M+ exits, opening enterprise doors for Alibaba Cloud and Qwen in web3, gaming and retail, and structuring rare cross-border alliances with SAP. Comfortable operating solo in greenfield environments, he consistently defines ICPs, writes playbooks and wins C-level trust rather than competing on procurement cycles. Fluent across three cultures and languages, he combines precision, speed and patience to earn credibility in rooms where he starts as an outsider. Outside work he hosts a podcast on human resilience, a role he says taught him more about connection than any sales training.
8 years of coding experience
3 years of employment as a software developer
AS-Level Biologie Physik Englisch, AS-Level Biologie Physik Englisch at Chantry Highschool, Ipswich (England)
Bachelor of Arts (B.A.) International Business Administration - Major: Marketing & Supply chain management, Bachelor of Arts (B.A.) International Business Administration - Major: Marketing & Supply chain management at The Berlin School of Economics and Law
German, Chinese, French, chinese (dialects), English