Summary
Luther Lu is a seasoned user acquisition manager with 14 years of experience driving growth for mobile games across APAC, currently leading UA efforts at NetEase Games from Hangzhou. He combines deep technical grounding in computer science with hands-on expertise in monetization planning, data-driven campaign optimization, CRM integrations, and cross-functional product design. Luther has worked closely with major publishers, vendors and platforms including Google and Facebook, and has led regional marketing teams and vendor relationships for SEA markets. Known for building and motivating cross-disciplinary teams, he pairs strategic vision with operational rigor in QA and customer service workflows. Colleagues describe him as pragmatic and people-first, with a philosophy to "be well and have fun" that informs sustainable performance cultures.
14 years of coding experience
3 years of employment as a software developer
Bachelor's degree, Computer Science, Bachelor's degree, Computer Science at China University of Mining and Technology
English, Chinese