Luther Lu

User Acquisition Manager at NetEase Games

Hangzhou City, Zhejiang, China
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Summary

👤
Senior
🎓
Top School
Luther Lu is a seasoned user acquisition manager with 14 years of experience driving growth for mobile games across APAC, currently leading UA efforts at NetEase Games from Hangzhou. He combines deep technical grounding in computer science with hands-on expertise in monetization planning, data-driven campaign optimization, CRM integrations, and cross-functional product design. Luther has worked closely with major publishers, vendors and platforms including Google and Facebook, and has led regional marketing teams and vendor relationships for SEA markets. Known for building and motivating cross-disciplinary teams, he pairs strategic vision with operational rigor in QA and customer service workflows. Colleagues describe him as pragmatic and people-first, with a philosophy to "be well and have fun" that informs sustainable performance cultures.
code14 years of coding experience
job3 years of employment as a software developer
bookBachelor's degree, Computer Science, Bachelor's degree, Computer Science at China University of Mining and Technology
languagesEnglish, Chinese
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Github Skills (193)

lan10
microsoft-edge-extension10
python10
toolbox10
stackoverflow10
null-safety10
bash10
firefox-addon10
flutter-widget10
dns10
port-forwarding10
spelling10
istio10
microservices10
forwarding10

Programming languages (9)

TypeScriptJavaShellJavaScriptVueGoPythonDart

Github contributions (5)

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snaigle/ngrok-java

Mar 2018 - Jun 2018

Contributions:2 releases, 4 commits, 3 pushes in 2 months
snaigle/leetcode

Jun 2016 - Oct 2019

Contributions:2 PRs, 25 pushes, 3 branches in 3 years 4 months
leetcode
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Luther Lu - User Acquisition Manager at NetEase Games