Mac Bartine is a seasoned startup founder, CEO, and mentor with nearly 30 years of hands-on experience launching, scaling, and exiting technology businesses across fintech, media, and consumer markets. He led Smartria for eight years—raising $10M, growing the customer base from zero to over 2,700, and establishing a reputation for customer-centric “Software as a Partnership” service. Mac combines operational depth across product, fundraising, and go-to-market with expertise in building high-performing teams and company culture. He now advises and invests in early-stage companies while founding AI-driven ventures like VisualizAI, applying practical experimentation—“build things and then test them”—to hard product problems. Trained in psychology and organizational behavior, he brings a rare blend of people-first leadership and data-informed decision making. Based in Knoxville, TN, he’s as comfortable shipping a minimum viable product as he is negotiating strategic exits.
9 years of coding experience
13 years of employment as a software developer
M.S. Industrial Organizational Psychology, M.S. Industrial Organizational Psychology at The University of Tennessee at Chattanooga
BS Psychology, BS Psychology at Berry College
Certificate Positive Psychology, Certificate Positive Psychology at University of Pennsylvania
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Mac Bartine - Startup Consultant And Mentor at Bartine.com