Madeline Petersen is a Senior Frontend Developer with 11 years of experience building user-focused web applications and internal tooling, now crafting an AI-powered Research Agent at GetWhy in Copenhagen. She has a strong track record at large organizations—driving A/B testing infrastructure and analytics automation at lululemon and delivering award-winning e-learning and corporate microsites at IBM. Comfortable shipping both consumer-facing features and internal developer tools, she has built custom libraries, Chrome extensions, and productized experiments that improved personalization and analytics workflows. Early work ranges from remote notarization interfaces to B2B OKR features and civic tech, reflecting a practical full-stack sensibility grounded in a Computer Science degree from the University of Victoria. Notably, her background in teaching and curriculum design informs a user-centric approach to complex UX and developer experience challenges.
11 years of coding experience
9 years of employment as a software developer
Bachelor of Science (B.Sc.) Computer Science, Bachelor of Science (B.Sc.) Computer Science at University of Victoria
This a volunteer project designed to connect property owners with healthcare workers that are looking for short-term housing during the Covid-19 outbreak in Vancouver.
Contributions:1 PR, 137 pushes, 4 branches in 1 year 3 months
Contributions:2 PRs, 4 pushes, 3 branches in 2 years 10 months
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Madeline Petersen - Senior Frontend Developer at GetWhy