Summary
Maggie Caspar is a customer-focused Product Manager with 11 years of cross-functional experience blending product strategy, UX design, and front-end engineering to take B2B and B2C products from concept to market. She has repeatedly led agile teams, built pricing and go-to-market strategies, and institutionalized product methodology through workshops, documentation, and mentoring. Comfortable in ambiguity, Maggie pairs qualitative customer research and data-driven decisions to design empathetic, sustainable experiences and clean, semantic code. Her background as a UI developer and UX designer—having styled interfaces for major retailers and improved team efficiency at a digital lab—gives her a rare hands-on fluency across discovery, design, and delivery. Based in Vancouver, she’s known for fostering teams that are safe for fast failure and creative problem solving while driving measurable product outcomes.
11 years of coding experience
8 years of employment as a software developer
Bachelor of Arts with Honours, Psychology, Bachelor of Arts with Honours, Psychology at University of Victoria
Product Marketing Alliance
Grande Prairie Regional College (GPRC)
Web Development Bootcamp, Computer Programming, Web Development Bootcamp, Computer Programming at Lighthouse Labs
English, German