Maggie King
Founder & Principal Consultant at Narrative Insights, LLC
Denver, Colorado, United States
Summary
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Senior🎓
Top SchoolMaggie King is the founder and principal consultant of Narrative Insights with 11–13 years of hands-on consumer insights experience building and leading insights functions across CPG, hospitality, media, and quick-serve restaurants. She has launched internal insights teams at organizations like Chipotle and Inspirato and led brand and innovation strategy at Danone, NBCUniversal, and Airbnb, translating research into measurable improvements in acquisition, retention, product experience, and in‑store visitation. Maggie specializes in messaging and creative strategy, product innovation and packaging design, customer journey and segmentation, and retail and UX experience design. Her background in anthropology and teaching gives her a research-first, human-centered lens that helps organizations adopt practical, culturally grounded insights practices. Clients value her ability to bridge internal stakeholders with third-party research partners to ensure insights drive strategic change, not just reports. Based in Denver, she combines enterprise experience with boutique consultancy agility to build repeatable insights foundations that scale.
11 years of coding experience
5 years of employment as a software developer
Master of Arts (M.A.) Anthropology, Master of Arts (M.A.) Anthropology at San Diego State UniversityBachelor of Arts (B.A.) Anthropology French, Bachelor of Arts (B.A.) Anthropology French at University of Colorado Boulder
Github Skills (8)
linked-open-data2
glossary2
visualization2
creative-commons2
tax2
geospatial1
react1
open-datasets1
Programming languages (4)
Github contributions (5)
ChicagoHarris/Weather-and-Crime
Oct 2014 - Sep 2016
Contributions:32 commits, 11 pushes in 1 year 11 months
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