Summary
Maia Naftali is a Principal User Experience Researcher with 14 years blending UX research, software engineering, and product ownership across enterprise and startup contexts, currently leading UX research at ExxonMobil from Argentina. She holds an MSc in Human‑Computer Interaction and has deep hands‑on experience with web technologies, accessibility, and agile practices, having moved from .NET development to UX leadership and teaching. Maia has designed and evaluated digital products for finance and energy sectors, run user workshops, and implemented accessibility-focused research for motor‑impaired users—an underappreciated thread that informs her inclusive approach. Known for translating research into measurable product outcomes, she also teaches computing students, keeping her practice grounded in both theory and mentorship.
14 years of coding experience
11 years of employment as a software developer
High school Information Technology, High school Information Technology at ORT Argentina
Master of Science (MSc) Human-computer Interaction, Master of Science (MSc) Human-computer Interaction at University of Maryland
Computer & Software Engineer Engineering, Computer & Software Engineer Engineering at University of Buenos Aires
Hebrew, Spanish, English