Manuel Juanicotena is a Senior Product Manager at Amazon Ads with a decade of experience building and scaling ad products and leading cross-functional software teams. He has progressed through roles in account management, program management, and technical product leadership at Amazon, and briefly led product at Jotelulu, bringing both strategic vision and hands-on delivery in fast-moving, uncertain environments. Based in Madrid, he combines strong project discipline with a curiosity-driven, invention-first approach to drive advertiser and brand growth through ad tech. Known for rapid learning and pragmatic execution, he balances business acumen from IESE and international economics training with a developer-friendly mindset (his GitHub quip about turning coffee into code hints at a practical, maker orientation).
10 years of coding experience
7 years of employment as a software developer
Exchange program: Bachelor of Science in Business Administration, Exchange program: Bachelor of Science in Business Administration at University of Florida - Warrington College of Business
International Degree in Economics, International Degree in Economics at Universidad de Navarra
Exchange program: Bachelor of Commerce (B.Com.), Exchange program: Bachelor of Commerce (B.Com.) at Queen's University
Young Talent Path, Young Talent Path at IESE Business School - University of Navarra
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Manuel Juanicotena - Senior Product Manager, Amazon Ads