Manuel Penaloza is a software engineer, entrepreneur, and lecturer with 11 years of experience building full-stack systems, product teams, and growth-focused digital businesses. He blends hands-on architecture and development (React/Node/GraphQL) with commercial acumen from roles in product, marketing analytics, and SaaS startups, most recently founding an AI-powered warehouse management startup and a software consultancy. As a lecturer he translates real-world engineering and data-driven marketing practices into master's courses, helping students anticipate disruptive tech and apply analytic rigor to customer journeys. Manuel’s leadership philosophy centers on creating high-trust, high-autonomy teams where motivation and purpose drive measurable business outcomes. Unusually, he pairs a marketer’s nose for efficiency with deep technical craft—favoring pragmatic, low-friction solutions that avoid costly rollouts or proprietary hardware. Based in Styria, Austria, he is equally at home shipping production code, shaping product strategy, and mentoring the next generation of digital leaders.
10 years of coding experience
12 years of employment as a software developer
BA, International Marketing, BA, International Marketing at FH CAMPUS 02
Master of Science (MSc.), Online Media Marketing, Master of Science (MSc.), Online Media Marketing at Universität für Weiterbildung Krems
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