Summary
Marc Alexander is a serial founder and technology CEO with over 25 years of experience scaling hardware-software products across industrial, automotive, consumer IoT and EV markets. He combines deep hands-on expertise in safety-rated electronics, embedded firmware, cloud platforms and product strategy to commercialise complex systems like Applied EV’s Digital Backbone for autonomous electric vehicles. Marc has led multiple successful exits and growth turnarounds—most notably at LIFX where he grew the business to millions of users and secured 22 strategic patents—while also advising and mentoring startups through programs like Creative Destruction Lab and Blackbird. Equally comfortable on factory floors in Asia as in Silicon Valley boardrooms, he excels at translating technical IP into recurring revenue, partnerships and valuation uplift. A habit of shipping refined, high-performance products and a track record across global markets make him a pragmatic, product-first CEO who still writes and reviews embedded firmware and hardware designs.
16 years of coding experience
35 years of employment as a software developer
Certificate of Technology in Electronics, Certificate of Technology in Electronics at Box Hill Institute