Marc Montagne
Director CPO at Audemars Piguet
Geneva, Geneva, Switzerland
Summary
👤
Senior🎓
Top SchoolMarc Montagne is a luxury digital product and marketing leader with 10+ years of experience shaping eCommerce and digital strategy for top watch maisons and now serving as Director CPO at Audemars Piguet. He founded Toolwatch.io and Watch Auction HQ (acquired 2024), authored Invest in Watches, and hosts Repetition Minute, the leading French watchmaking podcast—demonstrating a rare blend of product, content and community-building expertise. Previously he led digital marketing and eCommerce at Vacheron Constantin and launched industry-first digital initiatives at Jaeger‑LeCoultre, including chatbots, VR try-ons and award-winning apps. A member of the GPHG Academy and IMD alumnus, he combines engineering roots with strategic digital leadership and a deep passion for craftsmanship and the arts.
10 years of coding experience
7 years of employment as a software developer
MBA Spécialisé Conseil et gestion du changement, MBA Spécialisé Conseil et gestion du changement at ISG Institut Supérieur de GestionEcole Jeannine ManuelEngineering degree Telecommunications Engineering, Engineering degree Telecommunications Engineering at ESME, école d'ingénieurs généralisteDigital Leadership Program, Digital Leadership Program at IMDBaccalauréat Scientifique, Baccalauréat Scientifique at Lycée Montaigne
French, English, Spanish
Github Skills (2)
javascript3
css3
Programming languages (1)
Github contributions (5)
AlphonseJr/tw-watches
Jan 2017 - May 2017
Contributions:20 pushes in 3 months
brandscompletionauto-completion
Toolwatchapp/tw-watches
Nov 2016 - May 2017
Contributions:9 PRs, 5 comments in 5 months
brandscompletionauto-completion
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