Marcello Brivio
Head Of CRM & Data
Milan, Lombardy, Italy
Summary
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Senior🎓
Top SchoolMarcello Brivio is a seasoned digital and e-commerce leader with 12 years of experience driving CRM, data and omnichannel transformation for major retail and lifestyle brands. As Head of CRM & Data at PRG Retail Group he oversees loyalty, customer insights, marketing automation and in-store digital experience, reporting directly to the CEO. He has a proven track record launching and scaling D2C e-commerce across multiple European markets (Salesforce Commerce Cloud) while managing P&L, logistics and customer service continuity under pressure. Comfortable translating between creative, business and technical teams, he combines a humanistic communication background with hands-on project management and data-driven decision making. Known for pragmatic agile delivery and executive-facing clarity, he has repeatedly improved personalization, engagement and conversion metrics across complex international rollouts. Based in Milan, he blends strategic leadership with a bias for operational execution and continuous improvement.
12 years of coding experience
11 years of employment as a software developer
Master's Degree Advanced Communication Science Muiltimedia Publishing, Master's Degree Advanced Communication Science Muiltimedia Publishing at Università degli Studi di BergamoHigh School Diploma, High School Diploma at Liceo Scientifico
Spanish, EnglishGithub contributions (5)
marcellobrivio/Responsive-Email-Template
Jan 2015 - Nov 2015
Contributions:4 commits, 2 pushes, 1 branch in 10 months
marcellobrivio/Kusarigama
Jan 2014 - Apr 2015
Contributions:6 commits, 5 pushes in 1 year 3 months
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