Marcelo Floriano
Founder & CTO at Geeks Sistemas para Gestão
São Paulo, Brazil
Summary
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Senior🎓
Top SchoolMarcelo Floriano is a seasoned founder and CTO with over 8 years of formal experience leading product and engineering at Geeks Sistemas para Gestão, backed by a long career in software dating to the early 1990s. Based in São Paulo, he focuses on transforming how small businesses manage customer service, blending hands-on technical leadership with product-driven strategy. He has founded and led multiple ventures (Geeks, Atlas Brasil) where he combined CTO-level architecture decisions with CEO responsibilities earlier in his career. Marcelo pairs technical depth with business acumen reinforced by an MBA in Project Management from FGV, enabling him to translate complex requirements into practical, scalable systems. Known for persistence and institutional memory, he brings decades of operational knowledge around Brazilian SMB needs that often goes missing in younger startups. He excels at bridging engineering and customer-facing product design to deliver solutions that improve day-to-day operations for small companies.
8 years of coding experience
13 years of employment as a software developer
Master of Business Administration - MBA Gestão de Projetos, Master of Business Administration - MBA Gestão de Projetos at FGV - Fundação Getulio VargasProgramming languages (1)
Github contributions (5)
GeeksB15/TrabalheConosco
Sep 2019 - Apr 2021
Contributions:4 commits, 2 pushes, 1 branch in 1 year 7 months
GeeksB15/guia-referencia-js
Aug 2022 - Feb 2024
Contributions:35 pushes, 1 branch in 1 year 6 months
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