Summary
Marcin Traczyk is a seasoned gaming PR and marketing professional with over a decade of experience blending storytelling, journalism roots, and strategic communications for both indie studios and major platforms. He has led global campaigns and product launches (notably at GOG, introducing its Polish platform and running content campaigns for Cyberpunk 2077) and has driven catalog growth and event visibility as Head of Communications at Retrovibe. Comfortable across B2C and B2B, he designs end-to-end PR programs, brand strategies, and automation workflows, and has worked with names like GOG, Eneba, and MuHa Games. A former journalist with a bachelor’s in Creative Writing and postgraduate brand management studies, he brings editorial rigor to marketing and a knack for turning classic IP and niche indie titles into compelling narratives. An interesting thread through his career is converting deep product knowledge into culturally resonant campaigns—from classic game relaunches to collector’s Big Box collaborations with figures like John Romero. Based in Warsaw, he frequently speaks at industry conferences and served as a juror for Indie Arena Booth at Gamescom 2024.
10 years of coding experience
14 years of employment as a software developer
Licentiate (Bachelor’s degree) in Creative Writing, Journalism and Social Communication, Licentiate (Bachelor’s degree) in Creative Writing, Journalism and Social Communication at University of Wroclaw
Postgraduate studies, Brand Management and Company Image, Postgraduate studies, Brand Management and Company Image at Wyższa Szkoła Bankowa we Wrocławiu
Polish, English