Summary
Margarita Evtimova is a Senior Business Intelligence Analyst with 13 years of hands-on experience in web analytics, SEO, conversion optimization and digital marketing, and over 100 Google Analytics implementations across diverse industries. A Google Analytics Certified Professional and Google Ads-qualified specialist, she blends technical tracking expertise (including SPA tracking, BigQuery and DWH integrations) with practical CRO and UX sensibilities to turn data into measurable growth. She has led analytics strategy and training—presenting at a GA conference to 200 attendees and delivering multi-day GA workshops—while building reporting pipelines and dashboards that empower marketing teams. Comfortable across both product and marketing domains, Margarita has driven analytics for digital wallets, complex testing programs and consent-driven environments, and maintains long-term commitment to continuous learning in web marketing since 2003.
13 years of coding experience
14 years of employment as a software developer
Master's degree, Marketing, Master's degree, Marketing at Universitet za nacionalno i svetovno stopanstvo