Maria Toribio
Data Strategist, Behavioural Data Science & Web Analytics
Old Toronto, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolMaria Toribio is a data-driven digital marketing professional with 8 years of experience specializing in behavioural data science, web analytics, and search marketing, currently shaping insights at Scotiabank. She combines technical fluency in SQL, JavaScript, HTML and analytics platforms (Adobe, Google Analytics, Clicktale) with business-savvy visualization skills using DOMO and Data Studio to turn clickstream and search signals into measurable outcomes. Her background spans hands-on SEO and performance roles at TELUS and Search Engine People, giving her deep operational knowledge of tools like Ahrefs, Screaming Frog, BrightEdge and Conductor. Known for bridging marketing strategy and analytics implementation, she often surfaces user-behaviour patterns that directly inform product and campaign decisions. Based in Old Toronto, she pairs a B.B.A. from the University of Toronto with a track record of translating complex data into actionable commercial value.
8 years of coding experience
Bachelor of Business Administration (B.B.A.), Business Administration and Management, Bachelor of Business Administration (B.B.A.), Business Administration and Management at University of Toronto
Github Skills (5)
architecture10
documentation9
react2
component-library1
design-tokens1
Programming languages (1)
Github contributions (3)
mtoribi/nightwatch-seo
Sep 2017 - Sep 2017
Contributions:5 pushes in 3 days
testingtelus-digitaltelusassertionnightwatch
telus/reference-architecture
Nov 2017 - Aug 2021
TELUS Reference Architecture Documentation
Contributions:10 commits, 6 PRs, 8 branches in 3 years 9 months
standardsreference-architecturetelusarchitecturearchitecture-documentation
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