Summary
Mariana Morris is the founder and managing director of Fruto, a UK design consultancy that helps product-led organisations align around customers to shape strategy, uncover opportunities and deliver standout digital experiences. With over a decade of hands-on industry leadership and more than 20 years of design practice backed by an MA in Interactive Media, she blends academic rigour with practical product and service design skills. She has built and led multidisciplinary UX teams, delivered CX and product strategy across sectors including education, healthcare and government, and provides fractional CXO/CPO leadership for complex organisations. An experienced public speaker and lecturer, Mariana also mentors emerging designers and curates the UX Oxford community, reflecting a strong commitment to developing the next generation of UX talent. Notably, she pairs high-level strategic thinking—studied at Cambridge Judge and NN/g training in UX strategy—with a studio mindset that treats design as a repeatable revenue-generating capability.
12 years of coding experience
2 years of employment as a software developer
Business Brand Positioning, Business Brand Positioning at Win Without Pitching
High-Performance Leadership, High-Performance Leadership at Hemsley Fraser
Strategic Thinking for the CXO, Strategic Thinking for the CXO at Cambridge Judge Business School
UX Strategy, UX Strategy at Nielsen Norman Group
Master's Degree, Interactive Media, Master's Degree, Interactive Media at University of the West of England
Pontifical Catholic University of Rio de Janeiro