Mariel Salcedo is a marketing analyst with nine years of experience blending data-driven insights and technical execution to optimize customer acquisition and campaign performance. Based in Honolulu, she currently shapes marketing strategy at Bank of Hawaii after leading marketing operations and digital portfolios across healthcare and regional SMBs, managing a $2.5M portfolio and boosting SEM conversion and CTRs. Trained in Commerce with a focus on marketing, IT, and business analytics—and upskilled as a JavaScript web engineer—she uniquely bridges analytics, campaign execution, and web technology. Known for mining large datasets to inform recommendations, she brings a pragmatic mix of stakeholder coordination, vendor management, and hands-on content and campaign work to drive measurable results.
9 years of coding experience
1 year of employment as a software developer
JavaScript Web Engineer Full-Time Track, JavaScript Web Engineer Full-Time Track at DevLeague
Liberal Arts, Liberal Arts at Leeward Community College
Bachelor’s Degree, Commerce | Marketing, IT, Business Analytics, Bachelor’s Degree, Commerce | Marketing, IT, Business Analytics at University of Virginia
Contributions:9 PRs, 23 pushes, 2 branches in 1 month
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Mariel Salcedo - Marketing Analyst at Bank of Hawaii