Marin Gerov is an e-commerce leader and Shopify Plus expert with 11 years of hands-on experience building and scaling direct-to-consumer businesses and digital products. As founder of Soulstone and Senior Shopify Expert, he designs end-to-end migrations, custom builds and analytics-driven operations for brands generating $5M+ in revenue, combining front-end engineering chops with strategic growth execution. He also co-founded product and agency ventures (DULO Wear, SEKWOIA) that reveal a founder’s instinct for product-market fit and operational efficiency. Based in Amsterdam, Marin now leads partnerships for an independent film project, demonstrating an ability to translate digital growth experience into cultural and media collaborations. Notably, his background spans technical stacks from Ruby on Rails to modern Shopify integrations, enabling him to bridge engineering, marketing and commercial strategy.
11 years of coding experience
6 years of employment as a software developer
Bachelor in Communication International Communication, Bachelor in Communication International Communication at Hanze
Erasmus Exchange Communication Politics Media, Erasmus Exchange Communication Politics Media at University of Gothenburg
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Marin Gerov - Head Of Partnerships at Grey Universe