Summary
Marissa Cookson is a Senior Salesforce MarTech Developer based in Melbourne with 11 years of marketing-technology experience and a deep specialization in Salesforce Marketing Cloud, Personalization and Data Cloud. Since cross-training into Salesforce in 2021 she has delivered end-to-end implementations—spanning ingestion, identity resolution, segmentation and activations—and built scalable personalization frameworks that enabled over 100 campaigns and unified datasets across multiple websites. Tenfold Salesforce-certified (including Data Cloud and Marketing Cloud Consultant) she combines hands-on development (AMPscript, server-side templates, SQL and ETL automations) with pragmatic architecture and documentation for enterprise clients. Known for practical optimizations—like collapsing dozens of static emails into a handful of dynamic templates and saving weekly manual work with custom recommendation templates—she bridges marketing teams and developers to operationalize real-time, data-driven customer experiences. Her background in front-end development and campaign QA gives her a rare blend of design, delivery and data skills that accelerate trusted cross-channel activations.
11 years of coding experience
8 years of employment as a software developer
Salesforce Administrator (Short Course), Salesforce Administrator (Short Course) at RMIT Online
Marketing Cloud Personalization, Marketing Cloud Personalization at Salesforce Partner Learning Camp
Salesforce Certified Administrator (by Francis Pindar), Salesforce Certified Administrator (by Francis Pindar) at Udemy Alumni
Bachelor’s Degree Multimedia (Media Studies), Bachelor’s Degree Multimedia (Media Studies) at Swinburne University of Technology