Summary
Mark Novikov is a Product Insights Manager with 10 years of cross-functional experience translating user research, localization, and AI-driven analysis into strategic product roadmaps at Wix. He combines a legal-academic background (including postgraduate and PhD-level study in law) with hands-on product work, enabling rigorous, evidence-based decision making and clear executive communication. Mark leads gap analyses, certifies and implements AI applications, and embeds insights into planning to drive organization-wide strategy. His earlier roles managing large localization teams and freelance networks sharpen his ability to scale processes across languages and markets. Equally comfortable with technical and non-technical stakeholders, he leverages AI to surface market trends and accelerate research cycles. Based in Florida and eligible to work in the USA and Israel, he brings a rare mix of scholarly discipline, media-facing consultancy experience, and product execution.
10 years of coding experience
6 years of employment as a software developer
Master's Degree, constitutional law of foreign states, Master's Degree, constitutional law of foreign states at Russian New University
Doctor of Philosophy - PhD, Law, Doctor of Philosophy - PhD, Law at Kutafin Moscow State Law University
Postgraduate Degree, Law, Postgraduate Degree, Law at Ariel University
English, Hebrew, Russian