Mark Reid is a data analyst with 17 years of experience who blends cognitive science, UX research, and advanced analytics to turn complex behavioral data into product growth strategies. He has built end-to-end analytics architectures, mixed-effects models, and research ops systems that directly informed onboarding, marketing, and staffing decisions across startups and healthcare platforms. Comfortable in SQL, Python, GA4, and Power BI, he pairs statistical rigor with hands-on product testing—his work has driven adoption lifts, reduced manual QA, and supported fundraising narratives. A former academic and active open-source contributor, he even improved Markdown and template rendering in the popular Jekyll project, reflecting a pragmatic engineering streak. Based in Los Angeles, he also brings uncommon domain depth in accessibility and longitudinal user studies, having led research that secured seed funding and influenced school-wide wellness adoption.
17 years of coding experience
5 years of employment as a software developer
Bachelor of Arts - BA Neuroscience, Bachelor of Arts - BA Neuroscience at University of Southern California
Master of Arts - MA Applied Cognitive Science, Master of Arts - MA Applied Cognitive Science at Claremont Graduate University
Postgraduate Degree Data Analytics, Postgraduate Degree Data Analytics at USC Viterbi School of Engineering
:globe_with_meridians: Jekyll is a blog-aware static site generator in Ruby
Role in this project:
Back-end Developer
Contributions:14 commits in 2 months
Contributions summary:Mark contributed to the Jekyll project by implementing features and fixing bugs related to Markdown processing and template rendering. They replaced the Markdown parser, Maruku, with equation support. Additionally, the user added a new date filter and a WordPress converter to expand the functionality of the static site generator. Further work involved merging in updates and addressing issues with page data availability in templates.
Contributions:286 commits, 16 pushes, 1 branch in 4 years 2 months
proceedingsspeakerrubyhakylljekyll
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