Summary
Mark Roller is a veteran technology and digital strategy leader with nearly 30 years of experience building high-performance web and e-commerce systems and co-founding Ascedia, a 25-person agency serving mid-market clients across finance, healthcare, government, travel, manufacturing, and the arts. He blends hands-on engineering—CMS, .NET, WordPress at scale, analytics, SEO/GEO, and recent AI/generative search work—with client-facing strategy, insisting the people who sell projects are the people who deliver them. His career began building one of the earliest high-volume travel reservation platforms and has repeatedly anticipated platform shifts—from mobile and social to modern content workflows—while learning practical lessons from startups like Hankr. Known for pragmatic prioritization, he translates emerging tech into what’s actually worth a client’s attention and keeps execution grounded by doing the hard work himself. Outside of the office he tinkers with vintage computers, synthesizers, and a stubborn garden in Cedarburg, a mix of hobbies that mirrors his blend of creative and technical instincts.
8 years of coding experience
8 years of employment as a software developer
Business Law, Fine Arts, Business Law, Fine Arts at Cardinal Strich University
Burlington High School
Fine Arts, Photography, Fine Arts, Photography at University of Wisconsin-Milwaukee
Plymouth High School
English, German