Mark Van Berkel
Chief Technology Officer at Schema App
Guelph, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolMark Van Berkel is a seasoned technology leader and founder with over a decade of experience building semantic web and marketing technology solutions, currently serving as CTO of Schema App in Guelph, Ontario. He co-founded and scaled Schema App to help businesses make website content machine-readable using Schema.org, blending product strategy, architecture, and delivery across platform, integrations, and analytics. His background spans ontology-driven development, knowledge graphs, federated data integration and marketing automation, informed by early SAP and enterprise integration work and a 170-page MEng project on ontologies in the enterprise. An MBA-trained strategist who has worn both CEO- and COO-level hats, he combines hands-on technical insight with operational leadership to translate research-grade semantic technologies into commercial search visibility gains. Notably, his career bridges deep SAP architecture and modern semantic search marketing—an uncommon mix that helps organizations turn complex data models into measurable SEO impact.
10 years of coding experience
6 years of employment as a software developer
Bachelor of Information Systems, Bachelor of Information Systems at St. Francis Xavier UniversityMaster of Business Administration - MBA Strategy, Master of Business Administration - MBA Strategy at University of Toronto - Rotman School of ManagementMaster of Engineering - MEng Industrial Engineering, Master of Engineering - MEng Industrial Engineering at University of Toronto
Github Skills (28)
schema-org10
structured-data10
json-ld10
rdf10
schema10
json-schema9
meta-tags9
microdata9
sparql9
querying9
clipboard9
easyrdf9
php-library8
rdfa8
linked-data8
Programming languages (5)
Github contributions (5)
SchemaApp/schema-filter
Apr 2018 - Dec 2022
JavaScript Filter tool to remove Schema markup in JSON-LD, Microdata, or RDFa formats.
Contributions:1 review, 2 commits, 1 PR in 4 years 8 months
javascript-filterschema-orgsemantic-webmarkupshacl
schemaorg/schemaorg
Feb 2016 - Feb 2024
Schema.org - schemas and supporting software
Contributions:13 comments, 8 issues in 8 years 1 month
json-ldjsonldschema-orgrdfschemas
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