Summary
Markus Baersch is a technical marketer and entrepreneur with over a decade of experience marrying software development and digital marketing disciplines, focused on SEA, SEO and digital analytics. As founder and Geschäftsführer of gandke marketing & software and his consultancy, he builds practical analytics tooling and strategies—publishing the analytrix toolbox and hosting the "beyond pageviews" podcast to translate data into action. His background as a longtime software development leader at Sage and an electrical engineering degree give him a systems-oriented approach to measurement, tracking and automation. Known for a pragmatic, engineering-first take on marketing problems, he often bridges gaps between analytics, development and business stakeholders. Based in Mönchengladbach, Germany, he combines hands-on implementation with public speaking and content creation to influence how teams operationalize digital insights.
10 years of coding experience
Dip.-Ing., Elektrotechnik, Dip.-Ing., Elektrotechnik at FH Niederrhein