Markus Meierer is a professor and marketing analytics expert based in Geneva with over 10 years of experience helping telecoms, insurers, banks and retailers become more customer-centric through data-driven strategies. He leads research and teaching at the University of Geneva and Giga Research Lab, building on a decade-plus track record heading a research group at the University of Zurich. Trained as a Dr. rer. pol. in marketing, he blends rigorous academic methods with practical industry experience from roles in strategic market development and trade marketing. Markus is known for translating complex analytics into actionable customer-first initiatives and for bridging academia and industry in Switzerland’s data and marketing ecosystem. An often-overlooked strength is his multilingual, cross-sector background which helps him navigate diverse stakeholder landscapes.
11 years of coding experience
3 years of employment as a software developer
Dr. rer. pol. Marketing, Dr. rer. pol. Marketing at Universität Trier
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